The Collective Capstone — Pier 57 Corridor Canvas
    

    

      
Case Study — 2023

      
The Collective
Capstone Event

      

        
ClientGoogle

        
VenuePier 57, New York City

        
ScopeFull Venue Content System

      

    

  


  
  

    

      
My Role

      
Creative Producer

    

    

      
Agency

      
FIRST Agency

    

    

      
Deliverable

      
Environmental Content System

    

    

      
Surfaces

      
6+ Simultaneous Displays

    

  


  
  

    

      
Overview

      
Four looks. One venue. One unified brand story.

    

    

      
The Collective Capstone Event was the most expansive project I've led at Pier 57. Through multiple client discovery sessions, I translated Google's vision — their brand colors expressed consistently throughout the entire venue — into a full environmental content system built around four distinct visual looks.

      
"Every touchpoint told the same story — from the moment you walked in to the moment you left."

      
Each of the four looks represented one of Google's core brand colors — deployed across different zones of the space to create a cohesive yet dynamic environment. The result spanned the main stage LED wall, entrance canvases, corridor displays, interactive kiosks, and wayfinding screens. I spearheaded the creative direction end-to-end — leading client meetings, directing the motion design team, and overseeing live deployment across every surface in the space.

    

  


  
  

    The Collective Capstone — Main Stage
  

  
Main stage LED wall — Pier 57 Horizon Hall


  
  

    

      

        Entrance Canvas
      

      

        Registration Screen
      

      

        Interactive Kiosk
      

    

    
Entrance canvas, registration screen, and interactive kiosk — multi-surface deployment across Pier 57

  


  
  

    

      

        Speaker on stage
      

      

        Corridor display
      

    

  


  
  

    
How It Came Together

    

      

        
01

        
Client Discovery

        
Multiple sessions with the Google team to understand their vision — brand colors and identity expressed consistently throughout every zone of Pier 57.

      

      

        
02

        
Creative Direction

        
I directed four distinct visual looks — each representing one of Google's core brand colors — and worked with my motion designer to bring the client's still assets to life as fluid, on-brand motion content tailored to each surface and zone.

      

      

        
03

        
Live Deployment

        
Once the client approved the content, we deployed everything live across the LED screens throughout Pier 57 — main stage, entrance canvases, corridor displays, interactive kiosks, and wayfinding screens.

      

    

  


  
  
    

      
Next Project

      
Shades of Success

    

    
→