Gradient Ventures — Aerial auditorium view
Case Study — 2022

Gradient
Ventures

ClientGradient Ventures
VenuePier 57, New York City
ScopeFull Venue Takeover
My Role
Creative Producer
Agency
FIRST Agency
Deliverable
Multi-Zone Venue Takeover
Notable Partners
Red Bull Racing, Streamlit
Overview

Static assets. Dynamic experience. Every room transformed.

Gradient Ventures — Google's AI-focused venture fund — needed a full venue content takeover for their annual summit at Pier 57. The challenge: the majority of brand assets came in as static materials. I made the creative call to convert them into motion content, elevating the experience and bringing the brand to life across every zone in the space simultaneously.

"The decision to push everything into motion changed the entire energy of the venue."

The result was a multi-zone deployment spanning the main stage LED wall with a custom founder mosaic, a side projection wall, and ambient lounge screens — each running tailored content for partners including Red Bull Racing and Streamlit. Every surface told part of the same story.

Gradient Ventures — Main stage founder mosaic wall

Main stage LED wall featuring the Gradient Ventures founder mosaic — Pier 57 Horizon Hall

Aerial view full venue
I Love NY side projection
Streamlit path to acquisition screen

Aerial view, side projection, and Streamlit stage content — simultaneous multi-zone deployment

Red Bull Racing quote screen
Streamlit lounge ambient screen

Red Bull Racing and Streamlit partner content — ambient lounge screens throughout Pier 57

How It Came Together
01
Client Discovery
Worked with the Gradient Ventures team to understand the summit's scope — a multi-partner event requiring cohesive brand content across the entire venue, from the main auditorium to lounge areas.
02
Creative Direction
The majority of assets arrived as stills. I directed the motion design team to convert them into fluid motion content — making the creative call to push everything into motion to elevate the energy of the space.
03
Live Deployment
Deployed content simultaneously across the main stage LED wall, side projection surface, and multiple ambient lounge screens — each zone running tailored content for Gradient Ventures and their partners.
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