Shades of Success — Aerial view of multi-surface deployment
Case Study — 2022

Shades of
Success

ClientGoogle
VenuePier 57, New York City
ScopeBlack + Google Summit
My Role
Creative Producer
Agency
FIRST Agency
Deliverable
Multi-Surface Content System
Surfaces
Dual Vertical Canvas Screens
Overview

A cultural moment, told through every screen in the room.

Shades of Success was a landmark cultural event hosted at Google Pier 57 — celebrating the Black + Google Summit and bringing together leaders, creatives, and changemakers. I led the content production from client brief through live deployment, working directly with the client to understand their vision and translate it into dynamic visual content across the venue.

"The content had to feel as significant as the moment itself — warm, celebratory, and culturally resonant."

I directed the motion design team to create portrait-driven animations displayed across dual large-scale vertical canvas screens — each frame designed to reflect the energy, warmth, and cultural significance of the event. The result was an immersive brand environment that honored the occasion from every angle.

Shades of Success — Gold entrance canvas

Entrance canvas — Gold brand identity at Pier 57

Portrait content on screen
Speaker on stage
Dynamic portrait canvas

Portrait-driven content across dual vertical canvas screens — live event deployment

How It Came Together
01
Client Discovery
Worked directly with the Google team to understand the cultural significance of the event and define the content direction — warm, celebratory, and portrait-driven to honor the people being recognized.
02
Creative Direction
Directed the motion design team to create dynamic portrait animations in the Shades of Success gold and warm tone palette — tailored specifically for the dual large-scale vertical canvas screens.
03
Live Deployment
Managed content delivery and live deployment across both vertical canvas screens — ensuring flawless execution throughout the Black + Google Summit from doors open to final session.
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