Coqual — 20 Years of Championing Equity main stage
Case Study — 2023

Coqual
20th Anniversary

ClientCoqual
VenuePier 57, New York City
Scope20 Years of Championing Equity
My Role
Creative Producer
Agency
FIRST Agency
Deliverable
Environmental Content & Motion
Event
DEI Leadership Summit
Overview

Twenty years of impact — brought to life on every screen.

Coqual's 20th Anniversary Summit was a milestone moment for one of the world's leading DEI research organizations. I worked directly with the Coqual team through multiple client discovery sessions to understand their brand vision — bold, editorial, and unapologetically vibrant — then directed its translation into a full environmental content system at Pier 57.

"The brand was already bold. Our job was to make sure the space felt just as powerful as the work they'd done for 20 years."

From the main stage content to environmental projections and breakout room displays, every surface reflected Coqual's signature aesthetic — vivid color blocking, large-scale typography, and layered editorial design. We also produced original motion content to bring the brand's energy to life throughout the venue.

Coqual speakers at event
Coqual wheatpaste press release

Event photography and wheatpaste of Coqual's press release — produced for the 20th Anniversary Summit

Motion Content

We produced original motion content for the event — translating Coqual's bold editorial brand system into dynamic visuals deployed throughout the venue.

Original motion content produced for Coqual's 20th Anniversary Summit

How It Came Together
01
Client Discovery
Multiple sessions with the Coqual team to understand their 20-year brand story — a bold, vibrant editorial identity built around equity, inclusion, and impact. The content needed to feel as significant as the milestone.
02
Creative Direction
Directed the translation of Coqual's editorial brand system — vivid color blocking, oversized typography, layered report covers — into environmental projections, main stage content, and original motion pieces.
03
Live Deployment
Deployed content across the main stage, environmental projection surfaces, and breakout room displays — ensuring every corner of the venue reflected the boldness and significance of Coqual's 20th anniversary.
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